About Us
Brian Faseler
Founder and Produce Professional
Brian brings more than 20 years of experience in the produce industry, having worked with two of the industry’s leading companies. During that time, he built and strengthened lasting relationships with growers across the country, gaining invaluable knowledge of the produce business from the ground up. Those relationships, along with nearly two decades of industry experience, provided the foundation for Brian to take the next step and launch Sandia Sunset Produce in May 2023.
Sandia Sunset Produce was founded in May 2023 with a simple goal: to build a produce company centered around quality, relationships and exceptional service.
Based in Rockwall, Texas, we specialize in watermelons, cantaloupes and honeydews, working closely with growers, customers and industry partners to move fresh produce from field to market.
We believe strong relationships are at the heart of our industry. Our team regularly attends industry conferences, including SEPC and Viva Fresh, where we strengthen existing partnerships, connect with customers and develop new opportunities. We’re also proud to participate in industry events such as the Jacky Pierce Charity Classic (JPCC) with United Supermarkets, supporting the relationships and communities that make our industry special.
As a family-owned company, business is personal to us. We value the people we work alongside and the trust our customers place in us. As Sandia Sunset continues to grow, our focus remains the same—providing dependable service, quality produce and partnerships built to last
